The opportunity to earn in euros and the desire to conquer the German market attract many people, but it is worth remembering that starting a business in Germany is not necessarily as simple as it may seem. To succeed, you need not only a good business plan, but also a properly prepared website and, along with it, positioning in Germany. We explain how to go about it all.
Where to start a business in Germany?
The eyes of Polish entrepreneurs are turning increasingly boldly toward the western border, and plans to conquer the German market are emerging. In times of economic crisis, companies are looking for solutions that will allow them not only to stay afloat, but also to develop their projects. The prospect of starting a business in Germany is attracting the greatest interest. Above all, the opportunity to earn in euros rather than zlotys is tempting. Business in Germany is of particular interest to Polish entrepreneurs from border provinces—namely Lubusz, West Pomeranian and Lower Silesian.
Many, however, mistakenly assume that it is enough to do the same thing abroad, only in German, to reach German customers. The German market differs somewhat from the Polish market, and it is essential to learn about these differences before starting operations in our western neighbour's country. A proper business plan is a milestone for a business in Germany.
German e-commerce—how does it differ from Polish e-commerce?
When creating a marketing concept and entering the German market, you must take into account the requirements in force abroad. You need to realise that German customers are very demanding, and a single mistake can destroy our chances of success. Internet users in Germany primarily look for specifics and useful information. Therefore, if we want to enter Germany, we must create a valuable website containing practical advice and reliable descriptions of products or services. German websites therefore do not tolerate linguistic or stylistic errors. Texts saying nothing, waffle or carelessly left lorem ipsum content will not do. If you fail to ensure that the content on your website is substantive and linguistically correct, you may lose the trust of potential customers right at the outset, and they will never return to you.
German websites also stand out for the excellent organisation of all the content on the site. There is no room here for random or inconsistent images or articles. Everything must have a purpose. This cannot be achieved without a well-developed site structure. Moreover, if the website loads slowly and the user cannot then find what they are looking for, they will quickly leave. No one likes wasting time, and Germans especially do not.
It must be admitted that even the most attractive, eye-catching website with solid content will not work miracles. If the site does not appear high in Google results, no one will find it or make purchases. For your German business to be found, you also need positioning in Germany.
What does positioning in Germany involve?
Positioning itself consists of key activities that help a website reach high positions in online search results. In short, without positioning no one will find your website. What appears to a user after entering a specific query in Google.de depends precisely on the quality of the positioning. It must be acknowledged that positioning in Germany differs somewhat from Polish positioning. We emphasise once again that it is a mistake to assume that translating a Polish website into German is enough. This approach will very quickly come back to haunt you and result in a lack of success abroad.
It is worth entrusting positioning in Germany to specialists who know the German market and SEO inside out. A number of factors affect a site's quality and its position in Google, including the adopted strategy, keyword analysis, comprehensive content that is linguistically and substantively correct, optimised graphics, page-loading speed, the correct selection of headings and the entire site structure, appropriate URLs and… many others.
As you can see, there are truly many activities that need to be carried out for German websites to succeed. There is no chance that one person, or several people who do not really know German SEO, can handle it. Nor should you give up some activities and focus on just a few selected ones, because positioning works as an interconnected system. One perfectly completed task will mean nothing if we neglect the remaining elements. That is why whom we entrust with positioning in Germany is extremely important.
Positioning in Germany—who should you choose for the job?
If you think you do not need professional help from a marketing agency and can do everything yourself, then… quickly forget it. There are truly many SEO activities that need to be carried out for German websites to start generating profit. You also cannot choose an agency that has no experience creating websites for Germany. Let us remember that websites in Germany operate according to their own rules. Even some legal regulations are different, such as personal data protection. Without knowing all the nuances, you can easily bring trouble upon yourself.
We also strongly recommend choosing a Polish marketing company. Why not a German one? Because when working with a German agency, the language barrier may be a major obstacle. Even a good command of a foreign language may not be sufficient when it comes to agreeing on the details and analysing keywords. With a Polish agency, communication will not be a problem for either side. But do not worry that a Polish agency may not know the German market well enough. Agencies specialising in German websites and offering positioning in Germany know all the needs and requirements of businesses across the western border perfectly well. They also employ specialists fluent in German. Many of them even lived in Germany for some time, so they know exactly how German internet users think.
Financial considerations also speak in favour of choosing a Polish SEO agency. Even agencies that are exceptionally expensive by Polish standards charge in zlotys rather than euros, and are therefore much cheaper than German agencies. The money saved in this way can be successfully invested in developing your company or training employees. It can also be allocated to further work on the website or carefully prepared advertising campaigns. Every entrepreneur will certainly find an interesting use for the money saved.
There is also an element of loyalty involved—it is good, in difficult economic times, to support Polish businesses and help keep these companies afloat. Let us also remember that well-coordinated teams consist entirely of specialists who complement one another with their extensive knowledge and thus work together to improve the visibility of your business abroad. Such joint action is a guarantee of success.
If you dream of conquering the German internet and want to sell your product in Germany, contact uKONTENTowani.pl. This Polish agency specialises in creating German websites. It will advise you on developing a marketing strategy and provide invaluable support at every step on the way to the top position in German Google. In addition to extensive knowledge and experience, at uKONTENTowani.pl you can also count on kindness, understanding and a smile. And that combination is the best recipe for victory.