On the UMWD Facebook profile, a post appeared beginning with the words:
The original cannot be counterfeited.
In the following part, the office reminds readers that Bolesławiec is much more than ceramics recognized around the world:
Bolesławiec is not only ceramics known around the world. It is history, craftsmanship passed down from generation to generation, a unique style, and a city that delights visitors at every time of year.
The post concluded with an appeal:
Don’t look for substitutes. Choose the original and discover Bolesławiec – one of the most unique places in Lower Silesia.
The post also tagged the Museum of Ceramics in Bolesławiec, Zakłady Ceramiczne „BOLESŁAWIEC” and the City of Bolesławiec.
The post appeared after a high-profile debate about counterfeit products
The publication also draws attention because of the context of recent days. A story concerning the alleged “Chinese Bolesławiec,” which has for years featured in accounts about counterfeit Bolesławiec ceramics, was recently widely discussed.
Sinologist Weronika Truszczyńska commented on the matter, pointing out that there is no credible evidence confirming the existence of a town in China called Bolesławiec. At the same time, the expert stressed that the problem of copying products and infringing trademarks is real, but there is no need to create such stories to explain the phenomenon of counterfeit goods.
Bolesławiec focuses on authenticity
The new UMWD post fits into the city’s promotion based on its history, craftsmanship and world-renowned ceramics. The references to the “original” and to “not looking for substitutes” clearly emphasize the value of authentic Bolesławiec products and encourage people to visit the city, which for years has built its brand around ceramic tradition.
Interestingly, the voivodeship authorities’ post also refers to the high-profile argument on a plane.