No delivery methods preferred by customers
The first issue is not directly related to shipping problems, but it can be a barrier preventing you from attracting all potential customers. Remember that, just as with the available payment methods, consumers also prefer a variety of delivery options. Some choose door-to-door delivery, others prefer parcel lockers, while still others want to collect their shipment from a nearby kiosk or petrol station.
Make sure that every potential customer has access to their preferred delivery method at an attractive price. Contrary to what you might think, working with several carriers simultaneously does not require you to sign permanent contracts with them, as we will explain shortly.
Time-consuming shipment dispatch
Dispatching shipments to customers can be genuinely time-consuming. Therefore, when running an online store, it is worth finding a tool that will largely automate this process. After all, it is the customer who chooses their preferred delivery method and provides their contact details and address. Your only responsibility should be preparing the relevant order, while you can use the time saved to grow your business.
Such a tool is Apaczka – courier shipments for businesses, a convenient shipping platform for business customers. The service supports the main carriers operating on the Polish market, offering domestic and international shipments, door-to-door delivery, delivery to POP locations, parcel lockers and partner points.
You can easily integrate the platform with your online store or account on a marketplace platform. This will enable nearly automatic shipment dispatch and give you access to an individual price list, resulting in considerable savings and greater competitiveness for your business.
(In)effective delivery communication
After-sales customer service is one of the keys to effective sales. Acquiring a new customer is several times more expensive than retaining an existing one. Ensure positive shopping experiences resulting from efficient delivery and clear communication.
By using the Apaczka service, you can provide yourself and recipients with advanced shipment tracking. Personalized messages sent to your customers concerning their order status are also available.
Inappropriate shipment packaging
Perhaps your customers are dissatisfied with their orders because the shipments were packaged incorrectly. A lack of proper protection means that goods may be damaged during transport, where they are repeatedly reloaded and sorted.
Courier shipments should be placed in rigid, cuboid-shaped packages. Wrapping them in stretch film is good practice. To prevent the contents from shifting during transport, use effective filling materials, such as bubble wrap, polystyrene, loose-fill packaging or shredded paper. Consider aesthetics and environmental concerns, which may be very important to some of your recipients.
Shipping goods is just as important to your business as promotion, price and quality. Use tools and solutions that make your shipping process as efficient as possible!