PWiK advertised the demonstration pallet on one of the portals with the slogan:
The #pijezkranu campaign is underway—come to the market square and see 666 bottles containing 1,000 liters of water.
Internet users reacted immediately and, as often happens on the internet, did not focus on the campaign’s message but on the number of bottles: 666.
Funny comments appeared beneath the information promoting the PWiK campaign, including the hashtag #szatanpijezkranu and “I hope the Soldiers of Mary will put an end to this”.
For believing Christians, the number 666 is the name of the biblical beast with seven heads and ten horns, described in the Book of Revelation (the Apocalypse of St. John): “This calls for wisdom. Let the one who has understanding calculate the number of the beast, for it is the number of a man. Its number is 666.”
The campaign promoting tap water has entered a phase its creators probably did not plan. We can advise the company’s president either to call an exorcist for the cubic-meter tank standing in the Market Square or to ask a friendly priest to bless the tank containing 666 bottles, just as all PWiK investments are blessed.
Despite the “satanic” campaign that the Municipal Water and Sewage Company unintentionally produced, we recommend drinking tap water.
The PWiK laboratory in Bolesławiec continuously tests the quality of the water supplied to consumers. These tests are carried out by competent personnel, and the quality system is approved by the State Sanitary Inspectorate. The values of the microbiological and physicochemical parameters of water from the intakes serving the city and municipality of Bolesławiec can be found on the PWiK website.
We also recommend the interview with Bożena Regulska-Ilow, head of the Department of Dietetics at the Medical University of Wrocław, who recommends drinking water from the Bolesławiec water supply system.