The local market operates according to its own rules and differs significantly from the national or global market in terms of reach and the size of the potential group of buyers of products or services. Local consumers may not have as much purchasing power as buyers in large cities, but the competition for your business is less numerous. In addition, promotion in the local market is less expensive and generally more effective.
Before undertaking any promotional activities, make sure that the products or services you offer are of an appropriate quality. Even the best promotion cannot defend low-quality products and unprofessional services. Consider whom you are addressing your business to. Remember to think strategically and long-term, focusing on acquiring regular customers who will return to you and recommend your services or products to others. This is important because trust is the foundation of the success of every business, including a business in the local market. Positive information passed by satisfied customers through word of mouth is the best form of promotion, but it requires patience and consistency. This process can be accelerated by offering customers rewards for recommendations and acquiring new customers. It is also worth considering starter packages, meaning the first purchase combined with a free offer. Such an action can bring a significant increase in the number of new customers every month. Loyalty programmes are also a very good way to motivate customers to return and acquire new ones. We can see the simplest form of such a programme in cafés, where customers collect stamps for the coffees they drink and receive the tenth one free of charge. It is also worth considering choosing activities from the whole range of advertising instruments available in your local market. This includes renting a banner, placing an advertisement in a newspaper or broadcasting an advertisement on the radio. Prices for such forms of promotion in the local market should not be high, but you need to consider at what stage to use them. Naturally, the budget at your disposal will determine the choice of tools you use in your campaign. Fortunately, low-budget but effective promotional methods are available and work especially well at the outset. It is a very good idea to establish a presence on social media with your own Facebook or Instagram profile. These should be linked to your own website, and you should use Google AdWords sponsored-link promotions. Leaflets are also a very effective tool, provided that you edit them well and deliver them to the right target group. It is also worth using another proven form of promotion: a noticeboard.
Nest Bank has launched just such an initiative aimed at local entrepreneurs. In keeping with its philosophy of supporting small family businesses, Nest Bank invites you to visit the partner outlet below, where special noticeboards intended for local entrepreneurs are located. You do not have to be a Nest Bank customer to take advantage of this opportunity and increase the reach of your business offer free of charge.
Partner Outlet
ul. Zgorzelecka 38A, 59-700 Bolesławiec
Opening hours Mon–Fri 9:00–17:00, T: +48 570 134 665.
promotional material
The noticeboard is intended exclusively for placing private (non-commercial) advertisements. Everyone is required not to place advertisements that violate applicable laws, the rights of third parties or accepted standards of conduct. Nest Bank SA (the “Bank”) and the Bank’s financial partner are not responsible for the content of posted advertisements and reserve the right to refuse to accept an advertisement or remove its further publication. The financial partner of Nest Bank SA is authorised to perform factual and legal activities within the scope of intermediary services in offering the Bank’s services and, when offering credit products, cooperates with Nest Bank SA. Nest Bank SA, with its registered office in Warsaw at ul. Wołoska 24, 02-675 Warszawa, entered in the register of entrepreneurs maintained by the District Court for the Capital City of Warsaw, 13th Commercial Division of the National Court Register, under KRS number 0000030330, REGON 010928125, NIP 526-10-21-021.