Web Summit 2025 is one of the world’s largest and most prestigious technology events. Every year, around 70,000 participants and 3,000 exhibitors meet in Lisbon—from global technology giants and investors to the most promising startups.

The Lower Silesian economic mission took place in November 2025 and was part of the project “Going Global 4.0 – Internationalization of Lower Silesian Enterprises”, co-financed by the European Funds for Lower Silesia.

An official delegation of the regional government was present in Lisbon, including representatives of the Board and Regional Assembly, the team responsible for the economy, promotion and international cooperation, as well as journalists reporting on the trip.

“We have nothing to prove.” The official delegation speaks

At the Lower Silesia and Wrocław stand during Web Summit, particular emphasis was placed on the synergy between the region, the city and business.

Cezary Przybylski, Deputy Chair of the Lower Silesian Regional Assembly, highlights the importance of the event and the quality of Lower Silesian companies. He describes it as one of the most prestigious fairs for new technologies and startups, where the latest inventions, ideas and trends shaping the global economy are presented. He stresses that Lower Silesia has nothing to prove—businesses from the region match the global leaders and are often at the forefront of change.

Przybylski also recalls that participation in Web Summit is part of the fourth edition of the Going Global project—Lower Silesia’s economic diplomacy, through which around 300 entrepreneurs have already taken part in foreign missions, assessed their market position and established contacts with investors. This period alone includes 28 planned economic missions, with Lisbon being one of the last.

Magdalena Okulowska, President of the Wrocław Agglomeration Development Agency, emphasizes that the joint presence of the region and the city significantly strengthens Lower Silesia’s recognition internationally. She points to the 20 entrepreneurs present at the stand—from mature, recognizable companies in IT, artificial intelligence and gamification to brand-new startups for which Going Global provides the first opportunity to enter foreign markets. She also notes that during Web Summit, Lisbon becomes a genuine technology hub for Europe for three days.

Okulowska also discusses cooperation with the Startup Founders Association—the Lower Silesian delegation joined Founders Night #7, an event bringing together founders, investors and the media. This is where startups practice their pitches before a jury of experienced entrepreneurs and investors, while networking continues beyond the exhibition halls.

Alina Szełemej, a regional councillor and Chair of the Foreign Cooperation Committee, focuses primarily on young entrepreneurs. She emphasizes that the local government helps them prepare a stand, travel to the fair, gain visibility and establish their first business contacts. She notes that earlier trips organized as part of the project received very positive feedback from participants, who returned with real contracts and partnerships—and expresses hope that the same will happen after Web Summit.

Piotr Karwan, a Lower Silesian regional councillor, speaks of his pride in the region as one of the country’s fastest-developing areas. He points to the large number of entrepreneurs present in Lisbon as proof of this dynamism and wishes them as many valuable contacts as possible, leading to further growth for their companies and for Lower Silesia as a whole.

Bartłomiej Kubicz, Director of the Department of Economy and Promotion at the Marshal’s Office, recalls that the Going Global 4.0 project is nearing its end, but experience shows that it is extremely important for entrepreneurs. Surveys from previous missions clearly indicate that the trips help build international relationships and open up new markets. Kubicz stresses that this is the first time the region has worked in such strong synergy with the City of Wrocław and the Wrocław Agglomeration Development Agency, showing how important major events of this kind are for Lower Silesia’s continued development.

Lower Silesian innovation in practice

In Lisbon, we spoke with selected entrepreneurs presenting their solutions at Web Summit. They represented various industries—from AI and VR to electromobility and marketing tools.

Automating local visibility across multiple markets

The GrowAp.eu platform is a tool for the mass management of Google Business Profiles and other local listings. It automates content publishing, review management and presence for networks with multiple locations. The solution supports companies in building strong local visibility and scaling their marketing activities across multiple markets. “I came here with my GrowUp platform, which automates the management of large networks of business profiles on Google and Bing maps. We work for the largest retail and service networks in Poland and Europe. We are trying to attract partners on the Iberian Peninsula,” says Przemysław Sienkiewicz of Greenfields Sienkiewicz Sp. K.

Optimizing logistics and business processes with AI

The company designs bespoke IT systems, web and mobile applications, AI and data-intelligence solutions. It supports the public sector, education and business in digital transformation, while also offering advanced R&D in machine learning and risk analytics. “We deal with various optimization problems. In large logistics companies, we can optimize work planning and delivery routes, generating savings and increasing operational efficiency,” says Krzysztof Rewak of Blumilk Sp. z o.o.

Communication without borders—content in 40 languages

A content agency operating in 40 languages, creating content optimized for SEO and artificial intelligence. The company plans to launch a subscription-based multilingual AI-powered call center. “I represent my two brands: the LET PR agency and e-multicontent. We help companies create consistent communications abroad—from content localization to online marketing tailored to a specific country,” says Agnieszka Filip of Innovision Group A. Filip Sp. K.

Immersive experiences that train and sell

A producer of advanced VR/AR/MR applications for business, education and industry—from 3D modeling to programming, including immersive training. “We have several ready-made VR products. These are applications for companies that want to present their products in an innovative way, train people or create engaging marketing experiences,” says Paulina Sroka-Kopeć of Giant Lazer Sp. z o.o.

AI-powered user behavior analytics

The CUX.io platform provides e-commerce and marketing with user-behavior analytics tools, supporting the automation and personalization of activities using AI. “We help companies—from enterprises to SMEs—scale their businesses through automation and effective marketing tools, supporting growth in Poland and worldwide,” says Karol Niezabitowski of CUX Research Sp. z o.o.

Smart city on two wheels and bicycle garages

A design studio specializing in innovative electric bicycles. Its flagship product—Buzzybike—is a folding urban e-bike inspired by the Wigry bicycle, designed for smart cities and electromobility. “We came here with smart shelters called ESCON. This solution meets the needs of modern cities—it is energy-efficient, integrated with urban information and supports the development of smart-city infrastructure,” says Michał Kozłowski of CustomMike.

Home training with real-time motion analysis

A multimedia training system with a rocking platform and mobile application. The smartphone reads movement using its accelerometer, providing a cheaper alternative to one-on-one training. “The smartphone’s accelerometer provides vast amounts of data, which we analyze to draw real-time conclusions about the user’s movement, health and activity,” says Jan Surudo of BackApp Sp. z o.o.

Ultrafast AI with minimal energy consumption

A pioneer in analog neural networks and technologies for low-energy AI devices. It accelerates data processing without the cloud, increasing privacy and reducing costs. “We design AI accelerators for low-power devices—advanced computing functions can run locally without sending data to the cloud,” says Paweł Sitarz of SEMIQA Sp. z o.o.

Brand visibility in large language models

The Semly.ai project is Europe’s first tool for increasing brand visibility in large language models (ChatGPT, Gemini), supporting e-commerce through data-driven content marketing. “Semly builds brand visibility across major online services—we protect reputation and effectively acquire customers through data-driven content marketing,” says Tomasz Cincio of Droplo Sp. z o.o.

Automating recruitment and growth with AI

An AI/software company offering, among other things, a recruitment platform that automates CV screening and telephone interviews, increasing diversity and efficiency in HR processes. “Our latest solution enables e-commerce stores to enter foreign markets quickly with comprehensive technological and marketing support, allowing them to scale faster and more effectively,” says Kasper Stasiak of Awakast P.S.A.

The mission’s remaining participants—the full spectrum of Lower Silesian innovation

A total of Going Global 4.0 mission brought 20 entrepreneurs from Lower Silesia to Web Summit in Lisbon. Alongside the companies whose representatives we filmed, the delegation also included:

  • Maciej Teska, Synergia Pro Sp. z o.o.—a company specializing in advanced data-visualization and process-automation solutions, supporting institutions and businesses in improving customer service and data management.
  • Borys Dubenko, Hinty Sp. z o.o.—creating intelligent solutions based on IoT, AI and data analysis. The company focuses on user-centered design and scalable products for sectors such as industry, healthcare, smart cities and consumer technology.
  • Mireille Rayes-Krysiak, Scala.ws—developing a personal-assistance company that combines concierge services with advanced artificial intelligence. After analyzing a client’s lifestyle, Scala.ws creates a personalized action plan, delegates tasks and helps recover time and work-life balance.
  • Piotr Krzyżyński, Soft Power Sp. z o.o.—producer and operator of The League of Extraordinary Minds (LEM), a system supporting practical IT education, including programming, databases, data analytics and AI. Nearly 2,000 schools and 100,000 students use the platform, making the company a leader in this segment of the Polish edtech market.
  • Bartosz Robaszewski, 4energy Sp. z o.o.—a technology company that created an AI-supported platform for managing renewable energy. The solution optimizes energy production, storage and distribution, helping companies, institutions and households reduce costs and their environmental impact.
  • Bartłomiej Babiński, Green Energy Iwona Babińska—developing the meterd platform, which combines IoT, AI/ML and automated ESG/CSRD reporting. The system enables monitoring of energy and water consumption, CO₂ emissions and air quality, as well as generating data for environmental reports compliant with EU requirements.
  • Urszula Koper, LifeLogic Sp. z o.o.—a medtech/healthcare IT company creating solutions such as AI-driven EHRs, clinical decision-support systems, telemedicine and tools for compliance with HIPAA/MDR/FDA regulations. It focuses on scalable, deployment-ready products.
  • Tomasz Sas, Sasnetics Tomasz Sas—responsible for cloud services for SMEs through Sasnetics Cloud Solutions: cloud migrations, infrastructure management, data security and technical support, in line with the trend toward digital business transformation.
  • Edward Puławski, Gekono Sp. z o.o. / Owl Sentry—a company developing technology that automates monitoring in the pest-control industry. IoT sensors and AI turn traditional traps into intelligent, real-time infrastructure, aligning with ClimateTech, Future of Work and IoT/AI applications in cities and industry.
  • Jacek Wiland, Technology Services Jacek Wiland—creator of BeeARD, an AI-based system for discovering scientific hypotheses that aims to accelerate scientific progress by generating and verifying new research ideas.

Going Global 4.0—Lower Silesian economic diplomacy at Web Summit

The “Going Global 4.0 – Internationalization of Lower Silesian Enterprises” project is one of Poland’s first regional internationalization programs of such broad scope, aimed at micro, small and medium-sized companies operating in the regional smart specializations. In this way, Lower Silesia is developing its own Economic Diplomacy, whose task is to support the local economy and its expansion into foreign markets.

The project was prepared based on consultations with entrepreneurs, who identified their preferred destinations and forms of economic missions. As part of it, the regional government, as the lead partner together with the Lower Silesian Agency for Economic Cooperation, is organizing a total of 28 foreign missions and covering a significant part of entrepreneurs’ participation costs. The project’s total value is over PLN 21.5 million, of which more than PLN 15 million is funding from the European Regional Development Fund.

The Web Summit mission in Lisbon is one of the program’s key highlights, allowing Lower Silesian companies to test their ideas against global competition and find investors, technology partners and customers from around the world. As the statements of entrepreneurs and local-government representatives show, Lower Silesia is not only keeping pace with global trends but is becoming a leader of change in many areas.