The Going Global program was created to strengthen the position of Lower Silesian companies in foreign markets and contribute to the region’s economic development.

– People interested in Lower Silesian companies come to the stand – says Bartłomiej Kubicz, director of the Department of Economy and Promotion of UMWD. – This makes us very happy. Our entrepreneurs are focused on signing various types of agreements, but also on joint projects with foreign companies – Kubicz adds.

The entrepreneurs were accompanied at the fair by: Alina Szełemej, chairwoman of the Foreign Cooperation Committee, and Magdalena Brodowska, a councillor of the Lower Silesian Voivodeship.

– I believe that the innovativeness of our proposals should attract interest, as our entrepreneurs confirm – says Magdalena Brodowska. – As Lower Silesia, we are indeed only a voivodeship, but we count on support at ministerial level. Today, among other things, we have a meeting on this matter with the ambassador in Paris – the councillor said.

2030: they will read our brains to find out what we like

The latest trends in the use of artificial intelligence in 2030 were announced at the Viva Tech new-technology fair in Paris.
A well-known French company creating luxury perfumes appealed to new-technology developers to create a tool that would make it possible to learn about customers’ brain reactions to a particular scent or… taste!

During the Vivat Tech fair, the future of neuromarketing was presented. An era is approaching in which a brain-wave translator will be able to indicate the level of satisfaction with food and, most importantly, say whether a particular taste activated a so-called good memory in our brain, which could directly translate into purchasing the product in the future.

Reading the human brain may help drivers detect fatigue levels as much as an hour and a half in advance. It is also possible that soon artificial-intelligence detectors, rather than traditional “blowing” into a device, will read our brains and tell a police officer whether we have taken drugs or consumed alcohol.

The most interesting and unusual possibility, however, may be the use of artificial intelligence in medicine to assess pain levels in people who are not yet able to express them. This includes, among others, small children and newborns.
We asked the Lower Silesian entrepreneurs exhibiting at the fair, who presented products attracting considerable interest, for their professional opinions on Viva Tech, artificial intelligence and the latest technologies.

Our team at the fair

The Lower Silesian entrepreneurs exhibiting at the fair presented many interesting solutions based on the latest technologies.

– We came to the fair with a prototype product line – says Mirosław Woszczyna from Systerion. – We operate at the intersection of nanotechnology, physics, electronics and software, wherever very high precision is required, including measurements, as well as distance control and management. This allows us to measure current, temperature and topography, that is, the shape of a surface, very precisely. What we have to offer is technology that makes it possible to observe individual atoms. We use these advanced technologies by transferring them to areas where they have not previously been used, or by integrating our technology with other systems to increase value in the production chain – adds the president of Systerion.

Companies from Lower Silesia are participating in a transformation process that is still relatively slow, but is having a significant impact on the nature of work and the functioning of businesses.

– Artificial intelligence is slowly entering the real world, into robotics, warehouses and factories – says Daniel Urban from Sente S.A. – We have existed for 25 years and until now have mainly sold in Poland. We came to the fair with a modern warehouse-management system for high-bay warehouses, WMS, and our proposal is an AI warehouse manager. Customers who have implemented our system praise the increased efficiency of their warehouses, the speed of preparing parcels and the reduction in the number of errors – adds the exhibitor.

The entrepreneurs emphasized the appeal of Viva Tech.

– There are truly many very interesting exhibitors here, as well as many companies operating in virtual reality. I am very pleased. We are looking for business partners here, both for distribution and cooperation with local universities, because we also create many applications for educational institutions – says Aleksandra Wawrzyniak from Giant Lazer.

Lower Silesia was traditionally associated with heavy industry; now it is transforming into a dynamic center of new software technologies. This phenomenon is encouraging and offers an opportunity for the region’s fundamental redevelopment. By taking advantage of the current publicity and interest from investors from Western Europe and around the world.

– At Viva Tech, we are presenting solutions that can help optimize energy consumption and the response time of AI systems, based on proprietary analog neural-network solutions characterized by greater information-storage and processing density – explains Paweł Sitarz from Semiqa. – Thanks to this solution, we will be able to use smaller batteries, and devices will be lighter. We are directing our research and development project, among others, to drone manufacturers – Sitarz adds.

The success of Lower Silesia’s transformation depends on dynamic development and avoiding stagnation. Continuous improvement and adaptation to the changing realities of the global technology market are essential. The Marshal’s Office responds in part to this need with the Going Global program.

Companies participating in Viva Tech through the Going Global program

BCF Consulting Services Sp. z o.o. develops software and builds highly specialized teams of programmers. It provides software-development services in the following industries: medical-device manufacturing, energy, transport and logistics, including maritime logistics, automotive, and public institutions.

CEMAR Sp. z o.o. is a manufacturer of innovative devices for drying roads before markings are applied. The Togos City road dryer is based on a miniaturized turbojet engine, allowing roads to be dried and cleaned quickly and very effectively.

Equiqo Sp. z o.o. focuses on creating modern technological solutions and specializes in areas such as software, data analysis, artificial intelligence and technologies supporting the digital transformation of businesses.

GIANT LAZER Sp. z o.o. develops dedicated VR simulations used in industry, education and medicine, as well as AR applications supporting training and marketing processes. Key products include the cybersecurity training course Company UnHacked, the Lazer Anatomy VR human anatomical model, and the Lazer Logistics VR logistics application package.

Greenfields Sienkiewicz Sp. k. owns the GrowAp application, a service that enables companies to effectively manage their network of Google Business Profiles, allowing them to centrally control information, publish content and respond to customer reviews.

SEMIQA Sp. z o.o. is a technology company specializing in the design and development of advanced micro- and nanoelectronic circuits. The company’s main product is analog neural networks, which have the potential to revolutionize the AI industry in terms of data-processing speed and energy efficiency.

SENTE S.A. designs and implements ERP, CRM, WMS and Workflow applications, as well as licenses and subscriptions for the use of these services.

Systerion Sp. z o.o. is a company specializing in the development of advanced solutions for the semiconductor industry, modern technologies and smart manufacturing. It provides research and development services, solution prototyping, software development, as well as systems integration and R&D project management.

As well as CRP EDU Sp. z o.o. and LifeLogic Sp. z o.o.

Innovative companies carry out electronic assembly of their devices in so-called EMS facilities (Electronic Manufacturing Services), that is, factories involved in manufacturing electronic systems. Poland is one of the leaders in this industry in Europe.

Going Global 4.0 – Internationalization of Lower Silesian Enterprises

The “Going Global 4.0 – Internationalization of Lower Silesian Enterprises” project continues projects carried out in 2017–2021 entitled “Economic promotion of the Lower Silesian Voivodeship on domestic and international markets” and “Promotion of the region’s economic offer on domestic and international markets.” It is implemented under Measure 1.4.B, Support for the internationalization of enterprises, of the Detailed Description of Priorities of the European Funds for Lower Silesia 2021–2027.

The project is based on organizing the participation of Lower Silesian entrepreneurs in international trade-fair events.
The project is implemented by the Department of Foreign Cooperation and the Department of Regional Development in partnership with the Lower Silesian Agency for Economic Cooperation Sp. z o.o. The project’s value exceeds PLN 21.5 million, with European funds accounting for 70%. The “Going Global 4.0 – Internationalization of Lower Silesian Enterprises” project is co-financed by the European Regional Development Fund under the European Funds for Lower Silesia 2021–2027 and by funds from the Self-Government of the Lower Silesian Voivodeship.

The project is intended to increase the level of foreign trade conducted by Lower Silesian SMEs from industries included in the Lower Silesian Regional Smart Specializations. This objective will be achieved by presenting the activities of Lower Silesian SMEs abroad through participation in planned events.

In addition to participation in events, the project also plans to increase companies’ capacity for international expansion, including development in selected markets, for example by organizing meetings between entrepreneurs and experts to broaden their knowledge of the specific nature of a given market. Each meeting will be dedicated to the countries where the trade fairs will take place.

The project’s main objective is to increase the level of foreign trade conducted by the Lower Silesian SME sector, with particular emphasis on industries included in the Lower Silesian Regional Smart Specializations, such as Chemistry and Medicine, Auto-Moto-Aero-Space, Technology-Assisted Life, Industry 4.0, and Natural and Secondary Raw Materials.