According to data from the independent website similarweb.com, istotne.pl improved its result by 11.82% compared with April, while the second info portal—operated from Kraków—recorded a decline. istotne.pl’s advantage in terms of total reach is decisive.
- istotne.pl – 925,100 visits (Google Analytics data verified by similarweb.com)
- info – 369,800 visits (Marczewscy do not provide data for verification)
The bounce rates of both websites are comparable, at approximately 37.8%.
It is worth emphasizing that these statistics do not include reach or visits on social media. Although more than 37,000 users follow istotne.pl’s Facebook profile, the reach achieved in this application does not translate directly into portal readership. For years, Facebook has limited redirecting users outside its platform, seeking to keep them in the application. As a result, content published there mainly drives Facebook viewership rather than traffic to websites.
Google Analytics and similarweb data clearly show that istotne.pl is successfully building its own readership base, independent of social media.
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You can see portal readership for the entire year 2024 on the bolecistotne.pl