From August 30 to September 1, Prymat conducted the “Kucharek Culinary Emergency Service” promotional campaign in Bolesławiec. The promotion was preceded by an information campaign. A bus advertising the promotion drove through the city streets. Information about the promotion was also available on leaflets distributed around the city.
The promotion was open to people from Bolesławiec who called the telephone number provided on the leaflets and were the first to correctly answer a question related to the Kucharek brand. The campaign lasted from Monday to Wednesday. Each day, 100 prize lunches were delivered to the residents of Bolesławiec who had won the promotion. Each lunch consisted of two courses. The campaign partner involved in preparing and delivering the meals was Gospoda Kruszyna
(commissioned information)