A reputable manufacturer of fine jewelry appeared on Poland’s jewelry market relatively recently. However, Maximo Oro has been writing its own history for 25 years. Once a small company, today Maximo Oro is an extensive and powerful team that continually creates its art, achieving ever better results in its profession.
Maximo Oro is gaining popularity among a broad audience of fine-jewelry connoisseurs primarily thanks to the dedicated work of its jewelry designers, as well as the principles that the production team carefully follows. The most important include an honest approach to work, maintaining a high level of product quality, and the desire to develop and keep up with the latest fashion trends.
Maximo Oro jewelry is made of precious metals—gold and silver—with beautiful cubic zirconia stones in white, black and various colors.
“Our jewelry appeals to women; it is delicate and sparkling. Women like pretty things. They often stop at the stand simply to look. New and very attractive designs catch their attention, so it is hard to walk past without looking into the display case,” says the saleswoman working at the stand with a smile. “I also really like the jewelry I sell. Many things at this stand suit my taste.”
And indeed, while looking at the stand, it is difficult not to become fascinated by the magic of the sparkling variety of designs. Apparently, this manufacturer does not want to be confined to a single style, but offers a wide selection of designs in every possible stylistic range.
The prices are a pleasant surprise. For example, a delicate silver ring can be bought at the Maximo Oro stand for around one hundred złotys. Other silver items are not expensive either, yet they look very elegant. “The silver is rhodium-plated, meaning it is covered with a special coating—white rhodium—which is why it shines so much. It will not tarnish,” the saleswoman explains. “Customers often mistake our silver jewelry for gold. They think it is white gold because it shines so much. Then I explain.”
Naturally, gold items are more expensive than silver ones. However, connoisseurs of gold jewelry are unlikely to want to cut costs when discovering the jewelry of this brand. The gentle “Italian” color of Maximo Oro gold jewelry is captivating and seems to suit everyone, adapting the charm of its subtle shade to every type of feminine beauty.
If someone concludes that Maximo Oro makes only women happy, they are mistaken. A small corner with men’s accessories can also be found at both Maximo Oro stands. The men’s selection includes signet rings, silver bracelets and thick, hand-braided chains.
“And what is that, displayed separately?” I ask at the corner square display case featuring jewelry decorated with a large number of tiny cubic zirconia stones. “This is our Winter Collection,” the saleswoman explains. “Maximo Oro designs collections for the season or around a theme. Some designs are very popular and well known, while others are completely original works created by the designers. The designers highlight such pieces and create entire collections around them, supplementing them partly with familiar designs. The Winter Collection is large, with around 50 different designs. I do not have everything here at my stand. When someone is interested in the collection, I recommend visiting the other sales point too—it is almost right next door. There are other designs at the second stand as well. In fact, this advice applies to the entire assortment. Sometimes the girls at the other stand have jewelry that I do not have here, and sometimes the opposite is true. So I recommend that customers visit both stands, especially when they are looking for something,” the pleasant woman emphasizes tactfully, smiling in a friendly way.
The Maximo Oro stands really are located very close to each other. The first stand is in the EDEN Shopping Park at 40 Jeleniogórska Street (Łagów), and the second is in the AUCHAN Hypermarket at 3 Słowiańska Street (Zgorzelec). It takes two minutes by car via a very convenient internal route to visit both stands.
There is no need to say much about jewelry when it is best to see it for yourself. In the brightly lit display cases, every detail of each item is visible, and in the case of Maximo Oro jewelry, after viewing these perfectly crafted details, all that remains for the observer is to enjoy their beauty and precision and, perhaps, plan a pleasant shopping trip!


