The Istotne Informacje newspaper was established four years ago, in August 2009. Karol Stasik, a former deputy mayor of the city and currently chairman of the District Council, encouraged its creation. “Karol Stasik wanted an independent newspaper to be established that would objectively describe what was happening in Bolesławiec,” says Krzysztof Gwizdała, owner of the biweekly. “Together with the editorial team, we already had experience running a decent portal. Reaching another group of readers with information and advertisements proved to be a major business success. The newspaper is interesting, reliable and generates good revenue for itself,” Gwizdała adds.
Over the course of four years, Istotne Informacje has become the leader among local newspapers. Entrepreneurs most often choose this title as a place to advertise their services or products. Comparing the issues from May to July this year, Istotne Informacje sold more than 60 advertising pages, Bobrzanin 41, Express Bolesławiecki 35, and Bolec.Info 20.
Companies and institutions that achieve success are associated with the Istotne Informacje newspaper. “Their advertisements in the newspaper are effective because the biweekly has a strong brand. Gerard Augustyn, Grażyna Hanaf and Marcin Zabawa take care of the newspaper’s quality. It is thanks to their work that such an attractive newspaper is created for entrepreneurs.
Private companies’ advertisements account for the main share of revenue, nearly 85%. The remaining 15% consists of commissions from local government units.
The biweekly is available in all municipalities of Bolesławiec County. The electronic version can be viewed on our website.
(information: ii)