LinkedIn advertising – where to start?

If you want an advertisement for your brand to be displayed to LinkedIn users, you must first set up an advertiser account. Once you have granted the appropriate permissions and accepted the terms and conditions, you will be able to start creating an advertising campaign.

As an advertiser, you must specify your objective. You can plan for your LinkedIn campaign to result in greater:

  • conversions on your website,
  • interest in your brand;
  • brand awareness.

The next stage will be selecting the audience to whom your advertisement will be displayed. Define your target group by selecting specific options. Indicate the age, education and profession of the people to whom your brand advertisement will be shown. Also decide whether the advertising campaign is aimed at people living in a specific province or city.

LinkedIn advertising formats

An advantage of this platform is that you can choose an advertisement in one of several formats. This allows you to tailor the campaign to the specifics of your offer as well as your budget. On LinkedIn, you can publish:

  • text ads – with a link to your website or LinkedIn profile. They are relatively inconspicuous and therefore not particularly effective;
  • native ads – they are displayed in the news feed, so the chance that a platform user will come across and click one of them is greater than in the case of a simple text ad;
  • single-image ads;
  • carousel ads – these consist of several images that can be swiped through. This gives you a chance to present a broader selection of your offer;
  • video ads – they can last up to 3.5 minutes and contain a CTA button that takes the internet user to the page assigned to the ad;
  • dynamic ads – they help build brand awareness and inform users about ongoing recruitment. They contain links to LinkedIn profiles and external websites.

What are the advantages of LinkedIn advertising?

A LinkedIn campaign can be highly effective due to:

  • the ability to target it precisely – you determine exactly which platform users will see your advertisements;
  • the nature of the platform – it is registered by people who influence purchasing decisions in companies and who are looking for business contacts;
  • the ability to choose an advertising format depending on the specifics of the brand itself and the company’s budget.

LinkedIn advertising can deliver even better results if a marketing agency handles the creation of the campaign and its strategy. In this way, you can not only gain new customers but also valuable business contacts, increase brand awareness and build its image.marketing agency.